Investigator turns his attention today to investigate a special case of N7 and Boots’ Time Delay products ….
Well for those who do not know yet No7 and Boots Time Daley products are owned and manufactured by Boots. While No7 had a wide and wild promotion over resent couple of years Time Delay products seem to remain in the shadow of more popular No7 and why should they be noticed anyway…??? Well let’s get a little bit more technical here. Below you find a list of ingredients in both of the products and their price. Red highlighted ingredients ones those which are unique to the product and black are the same in both products. I invite you to see what is the difference, if any, between these two seemingly different products.
Time Delay Wrinkle Reduce Daily Serum 30ml £11.74

- Time Delay Wrinkle Reduce Daily Serum 30ml £11.74
Cyclopentasiloxane, Aqua, Butylene glycol, Dimethicone crosspolymer,
Cyclohexasiloxane, Glycerin, Dimethicone copolyol, Sodium ascorbyl phosphate,
Polysorbate 20, Magnesium sulfate, Phenoxyethanol, Sodium PCA,
Retinyl palmitate, Parfum, Methylparaben, Propylene glycol, Ethylparaben,
Dipropylene glycol, Lupinus albus extract, Carbomer, Panax ginseng extract,
Morus alba extract, Tocopherol, Butylparaben, Palmitoyl oligopeptide,
Propylparaben, Palmitoyl tetrapeptide-7
Dipropylene glycol finds many uses as a plasticizer, an intermediate in industrial chemical reactions, as a polymerization initiator or monomer, and as a solvent. Its low toxicity and solvent properties make it an ideal additive for perfumes and skin and hair care products. It is also a common ingredient.
Palmitoyl oligopeptide – also know as Maxilip, this natural plant based peptide plumps and nourishes the lips & skin.
Palmitoyl tetrapeptide-7 - smoothing and regenerating peptide that significantly increases skin elasticity, firmness and tone. This skin care Products works to reduce the Signs of Aging.
No7 Protect & Perfect Beauty Serum 30ml £18.50

- No7 Protect & Perfect Beauty Serum 30ml £18.50
Cyclopentasiloxane, Aqua, Butylene glycol, Dimethicone corsspolymer, Cyclohexasiloxane, Glycerin, Dimethicone copolyol, Sodium ascorbyl phosphate, Polysorbate 20, Magnesium sulphate, Phenoxyethanol, Sodium PCA, Retinyl palmitate, Methylparaben, Propylene glycol, Lupinus albus, Carbomer, Butylparaben, Ethylparaben, Propylparaben, Isobutylparaben, Panax ginseng, Morus alba, Tocopherol, Palmitoyl pentapeptide-3.
dipeptide-2, pentapeptide-3, tetrapeptide-7, hexapeptide-3, oligopeptide
These revolutionary ingredients:
-reverse the aging process by stimulating natural biological processes
-regenerate the upper layers of the skin
-significantly reduce the appearance of wrinkles
-work gently to create smoother, softer skin
Parabens are a class of chemicals widely used as preservatives in the cosmetic and pharmaceutical industries. Parabens are effective preservatives in many types of formulas. These compounds, and their salts, are used primarily for their bacteriocidal and fungicidal properties. They can be found in shampoos, commercial moisturizers, shaving gels, personal lubricants, topical/parenteral pharmaceuticals, spray tanning solution and toothpaste. They are also used as food additives. Less common parabens include isobutylparaben, isopropylparaben, benzylparaben and their sodium salts.
Well as you can see not much. Apart from the Time Delay Serum has a bit more of industrial product to make it more fluid and a bit of extra peptide extract, not much. And it’s true pretty much for the whole range of the products. So why is the price difference? Well I guess marketing has its cost…..
According to the ISO standards each company has to indicate the ingredients of their product on the label. In cosmetics in particular the biggest quantity ingredient lists first on the ingredient list and descends as the quantity lessens. The actual quantity is not listed so it might be the case that despite the same ingredient list the quantities might differ, but I am afraid this is Boots’ secret, which I do not think they will want to share with us.
As a summery to this post I wanted to say, no offense to No7 or Time Delay, I think both products are great and effective. Happy browsing in Boots.
